What if you could increase annual revenue by 30% without adding a single new donor?
Monthly giving programs do exactly that. Donors who give $25/month contribute $300 annually
instead of a one-time $50 gift. They’re 5X more likely to give again next year. And they free up
your time because you’re not constantly chasing one-time donations.
Monthly donors now represent 31% of online revenue – up from 26% just two years ago. This
isn’t a trend. It’s the future of sustainable fundraising.
This exclusive member-only webinar gives you everything you need to launch or scale a
monthly giving program in the next 90 days.
WHAT YOU’LL LEARN:
Donor Psychology: Why donors say yes to monthly giving (hint: it’s not about small amounts
adding up). Learn the 4 messaging frames that convert: (1) Predictability helps us plan, (2)
Automatic = easy for you, (3) Join an exclusive group, (4) Bigger impact over time.
Who to Convert First: Your best monthly donor prospects are hiding in your database. Learn
how to identify them using simple data filters. Target: 8-12% conversion rate from your
cultivation list.
Launch Campaign Strategy: Get the complete 30-day launch plan including announcement
email, conversion series, social media posts, website landing page, and donor FAQ. Everything
you need to execute immediately.
Tech Setup Made Simple: Step-by-step instructions for setting up recurring donations on major
platforms (Donorbox, Givebutter, Network for Good, etc.). Includes what NOT to do that kills
conversion.
Retention Systems: Monthly donors aren’t “set it and forget it.” Learn the welcome series,
quarterly impact updates, anniversary emails, and failure recovery process that keeps monthly
donors giving for years.
Upgrade Strategies: Once someone is giving monthly, how do you increase their amount? Learn
the soft ask approach that raises monthly gifts by 20-50% without feeling pushy.
MEMBER RESOURCES INCLUDED:
✓ Complete Monthly Giving Launch Kit
✓ 10+ Email Templates (recruitment, welcome, impact updates, upgrades)
✓ Landing Page Copy Template
✓ Social Media Campaign (20+ posts)
✓ Monthly Donor Dashboard (Excel tracking template)
✓ Processing Failure Recovery Protocol
WHO SHOULD ATTEND: RD Pro Coach Members
WHEN: Wednesday, February 19, 2026 | 2:00 PM – 3:00 PM EST
ACCESS: Members Only